You hear it everywhere, “content is king” – well, while I know it’s a bit hackneyed now, there’s a good reason why you’re still hearing it… it’s true! The internet loves content, it keeps social media moguls in business. Importantly, people love content – we can’t get enough of it. In fact, it’s estimated that by 2025, there will be over 450 exabytes of data produced every single day, that’s right, I’m not sure how many gigs are in an exabyte either!
So content is important, we get it and it’s not going anywhere fast, we get that too. So if you’re in business, any business and you are not producing digital content -(yes, that means even if you own the shoe shop in your village of twenty houses), you need to be producing content.
The good news is that you don’t have to be an expert. You don’t even have to employ experts to do it for you (although sometimes it helps) – but if you don’t have time and you need to know where to start – here are some essential tips that every small business should be employing when it comes to content.
You don’t always have to create new content – curation can also give you credibility. By giving your take on other’s content and by giving credit to them, you can look authentic as well as reaping the rewards of engagement. This might be a ‘re-post’ but you need to add your own twist to it – sure, it might take an extra 10 minutes to craft but the rewards are well worth it.
2. Stock Images
Images help give you a professional look and with all that content out there, you need to be able to stand out from the crowd. However, if you don’t have time to create images, there are FREE images online. Unsplash has millions of fantastic images to choose from and it’s always courteous to give the creator some props too.
3. Be Distinctive
You own your brand and your brand says a lot about you – give everything you create a consistent look and feel – use similar wording, repeat colours and styling. That’s why major brands even patent their own colours and fonts – it’s not just an ad for the company, it IS the company.
4. Use Call To Actions
You might have all the above but don’t forget that your content has to work for you too – give the audience something to do, follow them up and nurture. Build your fanbase! This might be asking them to ‘shop now’, ‘sign up’ or ‘speak to an agent’ but by all means necessary, find a way of being able to create a relationship with your customer using your content.
5. Recreate vs Repost
You might think that creating that video and uploading to YouTube and sharing that link is a wise and time-saving idea and you’d be right, except that some companies aren’t friends – so ensure you take the time to re-upload and recreate articles, videos and listings, natively on the platform you are advertising on.
Are you looking for help with your content? Get in touch for expert advice on getting the most from your customers through content strategy.